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Escritor Freelance Profissional Tips And Hints
|Date Added: November 25, 2016 10:37:54 AM|
|Author: Erica Spada|
Blogging has come a long way from the late 1990s, when it was started as a way for individuals to discuss personal commentary with other Internet users within an online diary format. If you have any thoughts about where and how to use Ganhar dinheiro blogando, you can get hold of us at our internet site. More than a decade, with hundreds of millions of blogs in existence, the area has matured far from beyond the fad that many critics initially proclaimed it to be. Today blogging is much more than just a personal diary tool (although millions of those types of blogs still exist) - for a business it can be effective marketing tool also. Besides being able to spread the word about your brand easily, maintaining a business blog gives you an informal way of connecting with, listening to, responding to, and engaging in conversation with your potential audience. The barriers to entering blogging are low: platforms like WordPress, TypePad, and Blogger provide free blog services, it's simple to set up a blog on them in a matter of minutes, and also you do not need any extraordinary technical skills to maintain or publish content. Once your blog has been established, there are lots of ways you can market it to grow your readership and, ultimately, expand your customer base. Although writing good content is critical to a blog's success, if no-one can find all your well-crafted posts, your serious effort will probably waste. There are actually several ways you can ensure people find it, including optimizing it so you're visible on search engines and joining other blogging communities. As such, the best way to write a blog for your business? On the subject of content for your business blog, it's really all about what your readers want. This may seem counter intuitive; in the end, you are writing about your business, so shouldn't you be the one to determine what to write about? Yes and no. At a high level, it's true that you will be writing about content that is associated with your industry. But within your chosen subject, you should write content that is useful primarily to your readers and that answers the main question when they are on your blog: "What's in it for me?" The kind of content that works best on a blog can be very different from the content you'd include on your website. Your site is best for outlining details and specifications about your services or products or as a place to give general information regarding your company. In comparison, while your blog can still be associated with the products you sell, it should offer an issue that adds value to your readers without asking anything from them in return. Rather than writing a post that outlines the advantages of one of your products, write a post that mentions your product or industry in the context of something that adds value, for example unique research you've done or insights you've got about your industry. If you sell accounting services, one example is don't just talk about the great value pricing you offer on your accounting services; rather, teach your readers how to file their tax returns or provide objective critiques of popular automated tax software products. When your blog content adds value to your readers without trying to push your goods and services on them, they are more more likely to associate your brand with quality and usefulness. In turn, they are more more likely to become loyal readers who will return to your blog for the insights you provide. The best part about all of this is that if your insights lead your clients to want to know more about your product, they're more very likely to convert from readers to customers, which in turn grows your business even further. Remember, it's about your readers, not you.
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